Privacy Notice
1. WHAT PERSONAL INFORMATION WE COLLECT?
The personal information that we may collect about you through the Services broadly falls into the following categories:
1.1. Information that you provide voluntarily
Certain parts of our Services may ask you to provide personal information voluntarily. For example we will ask for certain information in order for you to register for an account with us, to begin playing Games, to subscribe to marketing communications from us, and/or to submit enquiries to us, such as:
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your name, email address or other contact details
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any information you submit to our customer service team in Game or via email
1.2 Information that we collect automatically
When you use our Services, we may also collect certain information automatically from you and/or your device which may be considered personal information under applicable data protection laws, such as:
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Your Service communications (e.g. in-game chats and messages with other players)
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Data and analytics about your use of our Services (e.g. in-game play progress, levels, games played, session length, preferred settings, which in-game adverts you may have viewed, in-game references or just game preferences, what friends you connect with, the means by which you were referred to our Services)
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Your IP address and device identifiers such as your Advertising ID, Device ID numbers (for more see here “Advertising IDs and Device IDs”)
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Your device type and the operating system that you use
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Broad geographic location (e.g. country or city-level location) based on your IP address
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GPS location where you provide your consent
Advertising ID means Apple Identifier for Advertisers (“IDFA”) on Apple and Google Advertising Identity (“GAID”). These are unique identifiers for mobile device that advertisers use for interest based advertising. They are consistent across all apps and thus allow cross-app tracking. On Apple you can opt-out this by choosing “limit ad tracking” option from privacy settings. On Google Android you can opt-out by choosing “Opt-out of interest based ads”. Advertising IDs are non-permanent, non-personal identifiers, which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognise your device when you use websites and applications.
Device identifier / information means device type, device model, device maker, device operating system and its language or other technical data like screen size or processor, or combination of this data available from a device for a developer for checking the device compatibility with a particular application.
Some of this information may be collected using cookies and/or similar technologies (such as “SDKs” or software development kits), as explained further under the heading “Cookies and similar tracking technology” below.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for following purposes:
2.1 To provide and operate our Services:
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To create user accounts / profiles to enable you to play our Games
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To provide you with the correct versions of our games and/or applications (e.g. knowing which language to make our games available to you in)
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To enable you to communicate with other users (including via chat rooms, forums and/or private messages)you to leaderboards local to you
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To send you service related communications including confirmations, technical notices, updates, security alerts, and support / administrative messages
2.2 To improve our Services and keep them secure:
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To respond to your customer support requests (e.g. if you write to us with a complaint)
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To receive error messages about any issues you / your device encounters with our Services to enable us to fix bugs and interoperability issues
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To detecting and preventing illegal activities (e.g.hacking or cheating)
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To track game installs (for purposes of measuring the effect of marketing campaign).
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To conduct optional user feedback surveys
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To understand you, your preferences and user traffic to enhance your experience and enjoyment using our game
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To carry out research
2.3 To personalise our Services:
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To remember you next time you visit one of our Services
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Communicate with you about promotions, rewards, upcoming events, and other news about products and services offered by us
2.4 For promotional activities (including marketing and advertising)
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To provide you with in-Game offers and rewards based on your in-game behaviours
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To serve you with relevant targeted advertisements (necessary to fund our Services)
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To make you offers to purchase in-game items on discount based on your activity in Game and purchase history.
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To send you marketing communications and/or newsletters if you have subscribed for them about rewards, promotions
2.5 Other
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To comply with our legal obligations
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To exercise, establish or defend our legal rights, or to protect your vital interests or those of any other person
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To prevent and/or detect fraud or fraudulent behaviour
3. ADVERTISING
3.1 We use advertising to fund our Services and to make our games available for free. We show third party advertising in our games and also advertise our Services via third parties.
3.2 To enable us to show in-game ads we may send your advertising ID and IP-address to advertisers (or ad networks) to enable them to find appropriate ads to serve to you in our games and on third party properties. You can control and limit our use of your advertising ID in your device settings. We does not control which specific ads are shown in our games (this is controlled by ad networks) but we do blacklist certain categories of ads.
3.3. Advertising IDs are used by the ad networks with for a number of purposes including for example to:
(a) limit the number of times you see the same ad;
(b) ensure they are dealing with humans with real devices and not ‘automated’ bots
(c) to serve you with advertisements likely to be relevant to you based on your advertising ID engagement with other brands and ads, also recorded using your advertising ID and using your general geographic area.
(d) Ad networks to keep track what games you have used to market you similar kind of games.
IP-address is typically used by advertisers to broadly see the general geographic area you are coming from for example country, state, and sometimes at city level).
3.4 You can opt out of interest based advertising on mobile applications by changing the privacy settings of your device and selecting “limit ad tracking” (Apple iOS) or “opt out of interest based ads” (Android).
4. COOKIES AND SIMILAR TRACKING TECHNOLOGY IN WEBSITES
The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, flash cookies, operating system-based identifiers, clear GIFs and web beacons.
Cookies: A “cookie” is a small file stored by your device when told to do so by a website. Typically websites place a number of different cookies on an end-user’s device. Some of the cookies are “1st party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks. Cookies are personal information. However, our cookies do not include any other personal information and are typically used to quickly identify your device and to “remember” your device during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies on your device or set your device to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
5. WHO DOES WE SHARE YOUR PERSONAL INFORMATION WITH?
We may share your personal information to the following categories of recipients:
(a) To our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Services), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.
(b) to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
(c) to any other person with your consent to the disclosure.